Gangnam Style - south Korean rapper PSY's "Gangnam Style" video has 220 million YouTube views and counting, and it's easy to see why. No Korean language skills are needed to enjoy the chubby, massively entertaining performer's crazy horse-riding dance, the song's addictive chorus and the video's exquisitely odd series of misadventures.
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| Gangnam Style |
Gangnam is only a small slice of Seoul, but it inspires a complicated mixture of desire, envy and bitterness. Here's a look at the meaning of "Gangnam Style" and at the man and neighborhood behind the sensation:
Gangnam is the most coveted address in Korea, but less than two generations ago it was little more than some forlorn homes surrounded by flat farmland and drainage ditches.
The district of Gangnam, which literally means "south of the river," is about half the size of Manhattan. About 1 percent of Seoul's population lives there, but many of its residents are very rich. The average Gangnam apartment costs about $716,000, a sum that would take an average South Korean household 18 years to earn.
PSY, at times wearing sleeveless dress shirts with painted-on untied bowties, repeatedly flouts South Koreans' popular notions of Gangnam in his video.
Instead of cavorting in nightclubs, he parties with retirees on a disco-lighted tour bus. Instead of working out in a high-end health club, he lounges in a sauna with two tattooed gangsters. As he struts along with two beautiful models, they're pelted in the face with massive amounts of wind-blown trash and sticky confetti. The throne from which he delivers his hip-hop swagger is a toilet.
The song explores South Koreans' "love-hate relationship with Gangnam style," said Baak Eun-seok, a pop music critic. The rest of South Korea sees Gangnam residents as everything PSY isn't, he said: good-looking because of plastic surgery, stylish because they can splurge on luxury goods, slim thanks to yoga and personal trainers.
